User Segmentation
Segments let you slice your marketplace data by meaningful groups. Use the segment dropdown on any page to filter suppliers or customers and see how different groups compare. Segments are refreshed every night automatically.
Volume
Ranks suppliers or customers by how much total volume they generate, compared to everyone else on your platform. Useful for quickly isolating your heaviest hitters or your long tail.
Top 5%: Your absolute biggest players. The small group driving an outsized share of volume.
Top 25%: Strong performers, consistently above average.
Median 50%: The middle of the pack. Average volume.
Bottom 25%: Below-average volume. May be new, inactive, or niche.
Available for both lifetime totals and the current month.
RFM Segment
Combines three signals (how recently someone transacted, how often, and how much) into a single label. This is the most actionable segment for understanding participant health.
Champions: Recent, frequent, high-value. Your best participants. Reward and retain them.
Loyal: Transact frequently and recently, even if not the highest spenders. Reliable and engaged.
Big Spenders: High transaction values but don't come back as often. Could become Champions with more frequency.
Promising: Active recently but still early. Growing frequency or value could move them up.
Hibernating: Haven't transacted in 1-3 months. Still recoverable with re-engagement.
Lost: No activity in 3+ months. Unlikely to return without intervention.
Tenure
How long someone has been part of your marketplace, based on their first transaction.
New (0-30 days): Just joined. Still in their onboarding window.
Growing (31-90 days): Past initial activation, building habits.
Established (91-365 days): Proven participant with a track record.
Veteran (366+ days): Long-term participant. Likely your most stable cohort.
Recency
How long ago their last transaction was. A leading indicator of engagement.
0-7 days: Active in the past week.
8-30 days: Active in the past month.
31-90 days: Starting to go cold.
90+ days: Inactive for 3+ months.
Frequency
How many total transactions they have. A measure of stickiness.
1 transaction: Single-use so far.
2-3 transactions: Early repeat behavior.
4-10 transactions: Solid repeat participant.
10+ transactions: Power user.
AOV (Average Order Value)
Splits participants into three groups based on their average transaction size, relative to others on your platform.
Low AOV: Bottom third. Smaller transactions on average.
Mid AOV: Middle third. Typical transaction size.
High AOV: Top third. Larger-than-average transactions.
Thresholds are calculated per-platform, so "high" is always relative to your marketplace.
Supplier Loyalty (customers only)
Shows whether a customer keeps coming back to the same supplier or spreads purchases around. Helps you understand purchasing patterns and supplier dependency.
Single Purchase: Only bought once. No loyalty signal yet.
Loyal to Supplier: 70%+ of their purchases go to one supplier. Strong preference.
Variety Seeker: Buys from 3+ different suppliers with no single one dominating. Shops around.
Mixed: Some repeat behavior, but no strong pattern either way.
Customer Diversity (suppliers only)
Shows how diversified a supplier's revenue base is. Helps identify concentration risk: suppliers that depend too heavily on one or two customers.
Single Customer: All revenue from one customer. Maximum concentration risk.
Whale Dependent: 70%+ of revenue from a single customer. Vulnerable if that customer leaves.
Diversified: 5+ customers with no single one exceeding 30% of revenue. Healthy spread.
Balanced: Multiple customers, moderate concentration. Not yet fully diversified.
Region
Groups participants by geography, based on their country.
Regions are dynamic: only regions where you actually have participants will appear in the dropdown. Sub-regions include groupings like DACH, Nordics, BeNeLux, SEA, ANZ, and more.
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